Cinco de Mayo celebrations with sombreros, maracas and margaritas always make me sigh a little - for reasons a whole bunch of other blogs have been written about. Here’s the thing that gets me, celebrating a culture is different from appreciating a culture, and appreciating a culture is different from actively supporting equity for the people we “celebrate.” At Axiom we firmly believe in action…
As we actively shift toward a world focused on social justice, we want to offer opportunities to take action aligned with our values. One powerful way to make a difference is by consciously choosing where we spend our money.
Inspired by Colorado’s ShopBIPOC.com directory, our team partnered with NADI Marketing and The Program Labs to develop TIDALPAGES.com - an online directory of Black, Indigenous, Latine, Asian and Pacific Islander, and multicultural-owned businesses in San Diego County.
TIDAL PAGES empowers the community to support social impact by making it easy to find and support local BIPOC-owned businesses - (read more on WHY we should Support minority-owned businesses: essential for a thriving future). By choosing to shop with these businesses, we can be intentional with our spending. Here’s how:
Look at company ownership
Consider intersectionality
Tidal Pages goes beyond simply identifying BIPOC-owned businesses. Many businesses listed also identify as Woman-Owned, LGBTQIA+ owned, veteran-owned, or owned by a person with a disability. By supporting businesses that intersect with multiple marginalized identities, you can amplify your impact and support even more diverse communities.
Align with your values
Appreciate representation
Build relationships beyond the transaction
Take advantage of values-aligned directories
BIPOC-owned business directories like TidalPages.com in San Diego and ShopBIPOC.com in Colorado make it easy to find businesses aligned with your values.
- Browse the directory: Explore the diverse range of businesses listed, from restaurants and shops to service providers and creative professionals.
- Find businesses aligned with your values: Check out their profile pages for more information on the company ownership, mission, and values.
- Discover new favorites: Find new businesses to support and experience the unique offerings of our diverse community.
- Spread the word: Share information with your friends, family, and colleagues, encouraging them to support these businesses as well.
By making conscious choices about where we spend our money, we can create a ripple effect of positive change. It’s time to turn the tide on equity, one purchase at a time.
If you are in San Diego, visit TidalPages.com today and if you are in Colorado, visit ShopBIPOC.com. Discover the power of your spending to make a difference.