Our recipe for creativity

Our recipe for creativity


Our recipe for creativity

Time, trust, support, information, and a dash of inquiry

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In our fast-paced world, where deadlines loom and pressure mounts, creativity often gets relegated to the back burner. But what if we told you that unlocking the full potential of your team lies in nurturing a different kind of environment – one where imagination can simmer and ideas can blossom? Our standard process is called the DREAM plan – an acronym for Discover, Roadmap, Explore, Action, Measure. And our creative phase is called explore for a reason! It takes time to map out unchartered territory and you want time to fully explore your creative options.

Here are our essential ingredients for fostering creativity:


The slow brew of inspiration

Just like a perfect cup of coffee, great ideas need time to develop. Forget the instant gratification culture and carve out dedicated space for creative thinking in your schedule. Encourage brainstorming sessions, off-site retreats, or even just unstructured blocks of “think time.” Deadlines shouldn’t be chains that bind, but guideposts along a journey of exploration.


The fuel for risk-taking

Creativity thrives in an atmosphere of trust and psychological safety. When people feel confident that their ideas won’t be met with judgment or negativity, they’re more likely to take risks, experiment, and push boundaries. This means embracing mistakes as stepping stones, not failures, and celebrating the journey, not just the destination.


The backbone of innovation

Think of your team as a well-oiled machine, and support as the WD-40 that keeps it running smoothly. Provide the resources they need – from access to information to professional development opportunities – and let them know you’re there to back them up. Be a coach and a cheerleader, a captain and a deckhand.


The power to empower

Knowledge is the fuel for imagination. Make sure your team has access to all the relevant data, research, and industry trends. Foster an environment of open, honest and direct communication, where information is shared without hesitation, and secrets are not a concern. The more informed your team, the more empowered they’ll be to think creatively and solve problems.


The secret ingredient

Taking the time to ask a simple question can change everything. Ask your team what they need, what they’re struggling with, and what would help them unlock their creative potential. Listen actively and respond genuinely – trust that every creative knows what works best for them.

By incorporating these five key ingredients into your workplace, you can create an environment where creativity isn’t just a random spark, but a sustained flame. So, ditch the pressure cooker and embrace the slow simmer. You might just be surprised by the delicious ideas that emerge.

Bonus Tip

Don’t forget the importance of environment! Inject your workspace with a touch of whimsy – colorful walls, comfy furniture, and even a dedicated “creativity corner” can go a long way in sparking inspiration. We have a brainstorming box with cool pieces that we find on our various travels – brochures with cool paper, art we love, interesting little games, weird folded pieces, you name it. Anything that we want to save and pull out for a new brainstorming session.

Fostering creativity is a continuous process, not a one-time event. Keep experimenting, keep listening, and keep believing in the power of your team’s imagination. The world is waiting for your next masterpiece!

Aligning with your purpose

Aligning with your purpose


Aligning with your purpose

A roadmap to living your values

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In today’s post-pandemic world, the pursuit of profit alone feels hollow. Consumers and employees alike crave something deeper, a connection to something meaningful, a brand that stands for more than just a bottom line. This is where purpose comes in, transforming the businesses of yesteryear into forces for positive change. But how do you translate that noble intention into reality? How do you fully align with your purpose and make it the beating heart of everything you do?


Build your budget on values

Purpose starts with commitment, not cash. Allocate resources in your budget to make sure you don’t have to abandon your purpose to cover your expenses. Remember, these investments aren’t just expenses; they’re expressions of your core values in action. They reinforce your brand and your credibility with your team and your customers, and will pay dividends in the long run


Cultivate a place of purpose

Your purpose shouldn’t be a slogan plastered on the wall; it should be woven into the fabric of your company culture. Make sure your staff understands and believes in your mission. Encourage regular discussions about your purpose, its impact, and how it guides daily decisions. Let passion, not just paychecks, be the driving force for motivation. Involve your team in defining your purpose, setting goals, and measuring progress. When everyone feels ownership and sees their contributions making a difference, the power of collective purpose becomes truly transformative.


Blast your purpose visually and verbally

Your brand is your visual voice, your interactions, your service mentality; all of these should echo your purpose at every touchpoint. From your logo and website to your marketing materials and social media presence, to your customer service and employee engagement efforts – ensure your core identity reflects your commitment to making a difference. Consistency builds trust and inspires others to join your journey.


Make your voice heard

Don’t be shy about your purpose! Publicly declare your commitment to your cause, share your progress and impact stories, and engage in open dialogue with your audience. Craft clear and concise messaging that articulates your purpose in a way that resonates with people who believe in the work you do.


Find your purpose partners

Your purpose journey isn’t a solo trek. Seek out customers, partners, and collaborators who share your values and vision. Target like-minded individuals and other companies and vendors who want to build a better world alongside you. This creates a powerful ecosystem of change, amplifying your impact and enriching your mission.

Aligning with your purpose isn’t a one-and-done deal; it’s a continuous process. But by nurturing it with these essential elements, you can transform your business from a profit-driven machine into a beacon of positive change, attracting the right people, inspiring action, and leaving a lasting legacy.

We hope you embrace the journey. The world needs us all working together to make positive change.
We’d love to help you find alignment if you need support.