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APEX

APEX

4

Fueling small business growth

APEX Business Consulting website refresh
4

The DREAM

Apex Business Consulting, a Denver-based Latino-owned firm, is passionate about helping small businesses reach their fullest potential. They needed a website that accurately showcased their deep experience, built immediate credibility with potential clients, and provided a hub of resources for existing partners. They turned to Axiom to build a site that felt "distinctly Colorado" while projecting a sense of strategic opportunity and professional growth.

Northern Lights in the woods with turquoise and blue tones in the sky with stars.

Bringing the dream to life

Axiom migrated and refreshed Apex's digital presence, adding high-energy brand language and a resource-rich interface that positions them as a leader in the consulting space.

Detailed Deliverables

Design Refresh

Updated the platform to a flexible content management system (CMS) design, adding consistency through modern headlines, custom icons, and brand-aligned infographics.

Northern Lights in the woods with turquoise and blue tones in the sky with stars.
Northern Lights in the woods with turquoise and blue tones in the sky with stars.

Resource Tile Integration

Developed a custom grid of resource links to help small businesses find working capital, investment opportunities, and strategic support.

Multimedia Storytelling

Integrated locally shot stock video and photography that emphasizes Apex's passion for helping clients thrive in the Colorado landscape.

Strategic Copywriting

Reviewed and updated all site content for brand alignment, ensuring the message of "Making Opportunities Possible" was front and center.

Northern Lights in the woods with turquoise and blue tones in the sky with stars.

Training & Handover

Provided the internal Apex team with tutorial videos to ensure they could independently manage future site updates.

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Water Academy Rebrand

Water Academy Rebrand

4

Revitalizing education program momentum

Zone 7 Water Academy rebrand boosts classroom invitations
4

The DREAM

Since 2007, Zone 7 Water Agency’s educational program has taught thousands of students to become water stewards. However, following the pandemic, the program struggled to regain traction due to high teacher turnover and shifting classroom priorities. A strategic audit revealed that the existing "KidsZone" branding primarily targeted students, missing the mark with the actual decision-makers: the teachers. The dream was to reimagine the program with a professional, educator-focused identity that would rebuild credibility, streamline the booking process, and ultimately surpass pre-pandemic participation levels.

Zone 7 Water Academy Rebrand - Visual Identity Report

Bringing the dream to life

Axiom delivered a comprehensive "top-to-bottom" rebrand and marketing strategy that transformed the program into the Water Academy, a modern resource that educators trust and students enjoy.

Detailed Deliverables

Strategic Program Rebrand

Developed a new name and high-impact visual identity, replacing the juvenile "KidsZone" look with a professional "Water Academy" mark that signals academic value.

Axiom of Purpose gradient texture; teal purple, dark blue and magenta tones.
Teacher-Centric Outreach Strategy

Teacher-Centric Outreach Strategy

Authored a marketing and communications plan specifically designed to reach educators through email, social media, and targeted paid media.

Digital Sign-up Optimization

Enhanced the agency website with a streamlined user interface, making it easier for teachers to browse NGSS-aligned lessons and schedule visits.

Digital Sign-up Optimization
Rewards & Incentive Program

Rewards & Incentive Program

Designed the "Water Academy Rewards" framework, including one-sheets and flyers that explain how teachers can earn points toward gift cards for hosting lessons.

Multimedia Storytelling

Produced an introductory program video and testimonial video featuring local teachers to build social proof and regional momentum.

Zone 7 Water Academy Rebrand - Collateral Suite
Zone 7 Water Academy Rebrand - Collateral Suite
Zone 7 Water Academy Rebrand - Letterhead
Zone 7 Water Academy Rebrand - Letterhead
Zone 7 Water Academy Rebrand - Collateral Suite
Zone 7 Water Academy Rebrand - Collateral Suite
Zone 7 Water Academy Rebrand - Collateral Suite
Zone 7 Water Academy Rebrand - Collateral Suite
Zone 7 Water Academy Rebrand - Collateral Suite

Collateral Suite

Created a range of branded assets including postcards for parents, educational flyers, letterhead, and custom presentation templates.

Impact & Evaluation

Monitored analytics to prove a massive 58% year-over-year increase in classroom visits and a tripling of teacher-focused webpage traffic.

Zone 7 Water Academy Rebrand - Impact & Evaluation
JeffCo Public Health

JeffCo Public Health

4
5

Truth-telling for parent support

JEFFCO PUBLIC HEALTH acknowledges parenting a newborn is FUSSING HARD
4
5

The DREAM

Jefferson County Public Health (JCPH) provides a free in-home nurse visit for every family with a newborn in the county through the Family Connects program. Despite the program's immense value, enrollment was lower than desired, and traditional, clinical public health ads don’t capture the attention of exhausted new parents. The dream was to develop a boundary-pushing, “stop the scroll” campaign that avoided standard stereotypes of serene motherhood. JCPH turned to Axiom to create a concept that acknowledged the messy, gritty, and "fussing hard" reality of the first few months of parenthood to normalize asking for support.

Bringing the dream to life

Axiom created the "Parenting is fussing hard!" concept, utilizing humor and "Expectation vs. Reality" photography to break the tension of postpartum challenges. We delivered a comprehensive bilingual rollout that positioned Family Connects as the ultimate support for new parents.

Detailed Deliverables

Disruptive Creative Concept

Developed the "Parenting is fussing hard!" marketing theme, moving away from traditional public health styles to create "stop the scroll" relatable content.

Bilingual Campaign Branding

Created a distinct "Fussing Hard" campaign mark and visual identity system in English, transcreated in Spanish for a “Ser padres es una chilladera.”

Multi-Channel Media Rollout

Designed a full suite of social media graphics and animated Reels for Instagram, Facebook, and LinkedIn, tailored to "Mama Monday" newsmarkers.

Digital Ad Strategy

Managed a large-scale Google Display and Search ad campaign, utilizing geo-targeting to reach parents near maternity stores and hospitals.

Targeted Email Marketing

Executed paid direct email marketing to local expecting parents, achieving over 432,000 delivered emails with a high click-through rate.

Bilingual Print Suite

Produced a comprehensive set of printed assets including 11x17" posters, 8.5x11" flyers, rack cards, and table tents for community distribution.

Impact & Performance Tracking

Achieved 4.09 million lifetime gross impressions with an incredibly efficient $2.53 CPM, driving over 13,000 clicks to the program’s enrollment page.
Stop the Hate

Stop the Hate

4
5

Battling Hate with Healing

STOP THE HATE builds community in the Border Region
4
5

The DREAM

Catalyst of San Diego & Imperial Counties served as the regional lead for the California State "Stop the Hate" grant program. They needed a way to support 27 local grantees in communicating their anti-hate activities to the public. The dream was to create a unified communications framework that highlighted a variety of activities—from healing circles to policy advocacy—while giving each organization the tools to speak effectively to their specific communities.

Bringing the dream to life

Axiom created a robust visual identity, in partnership with That One Couple, and messaging toolkit centered on the themes of belonging, healing, and joy, empowering local organizations to amplify their impact.

Detailed Deliverables

Strategic Messaging Framework

Developed a comprehensive communication plan with a campaign concept featuring 15 individual, community-tested headlines.

Visual Brand Identity

Built a modular visual identity that could be adapted by dozens of different community-based organizations.

Spanish Language Co-creation

Worked collaboratively with community-based organizations to develop headlines and materials specifically for the Spanish-speaking community.
Northern Lights in the woods with turquoise and blue tones in the sky with stars.
Northern Lights in the woods with turquoise and blue tones in the sky with stars.

Online Partner Toolkit

Developed a digital resource center where grantees could access social media templates, graphics, and messaging guides.

Northern Lights in the woods with turquoise and blue tones in the sky with stars.
Northern Lights in the woods with turquoise and blue tones in the sky with stars.

Capacity-Building Workshops

Hosted a series of five marketing and communication workshops to train CBOs on effective outreach strategies.

Public-Facing Website

Designed and launched a regional hub to facilitate community support and awareness of anti-hate activities.

Northern Lights in the woods with turquoise and blue tones in the sky with stars.
Northern Lights in the woods with turquoise and blue tones in the sky with stars.

Ongoing Content Management

Managed the monthly newsletter and social media implementation to maintain consistent regional momentum.

Colorado Connected

Colorado Connected

4
5

Weaving stronger social fabric

COLORADO CONNECTED provides tools for family support
4
5

The DREAM

In a joint project to provide community resources for building social connections during the pandemic, Illuminate Colorado and the State of Colorado built an online toolkit for community providers. Two years later, the initiative received federal funding to expand beyond the original provider audience to reach the general public. Illuminate Colorado needed to transform a technical, professional-facing resource into an engaging, accessible, and community-centric platform. They turned to Axiom of Purpose to redesign the website with fresh branding, a public-facing interactive toolkit, custom translation, and dynamic content to foster connection across the state.

Bringing the dream to life

Axiom transformed the digital experience of coconnected.org into a robust community hub, in English and Spanish ensuring that parents, neighbors, and providers could find supportive resources.

Detailed Deliverables

Site Redesign

Completely overhauled the website architecture to create distinct, user-friendly pathways for both public and professional audience segments.

Northern Lights in the woods with turquoise and blue tones in the sky with stars.
Northern Lights in the woods with turquoise and blue tones in the sky with stars.

Information Architecture

Developed a new sitemap and navigation structure using Gloomaps to simplify the user journey and highlight key resource areas

Original Content Strategy

Produced all new content for the site relaunch, including professional copywriting, custom photography, and a dedicated video blog.

Northern Lights in the woods with turquoise and blue tones in the sky with stars.

Interactive Digital Toolkit

Created a custom toolkit featuring shareable memes, social media assets, and downloadable resources tailored to different community roles.

Multi-Language Accessibility

Implemented custom translation of the entire site and all interactive tools into Spanish using a WPML toggle for seamless switching.

Accessibility Overlay

Integrated a client-side accessibility interface to empower users with diverse needs to self-optimize their browsing experience (font scaling, contrast, and focus highlighting).

Growth & Analytics

Achieved a massive increase in reach, driving over 80,000 page views annually since re-launch—up from a baseline annual average of approximately 2,000 views each year.

Northern Lights in the woods with turquoise and blue tones in the sky with stars.
Visit coconnected.org
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