APEX

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Fueling small business growth

APEX Business Consulting website refresh

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The DREAM

Apex Business Consulting, a Denver-based Latino-owned firm, is passionate about helping small businesses reach their fullest potential. They needed a website that accurately showcased their deep experience, built immediate credibility with potential clients, and provided a hub of resources for existing partners. They turned to Axiom to build a site that felt "distinctly Colorado" while projecting a sense of strategic opportunity and professional growth.

Northern Lights in the woods with turquoise and blue tones in the sky with stars.

Bringing the dream to life

Axiom migrated and refreshed Apex's digital presence, adding high-energy brand language and a resource-rich interface that positions them as a leader in the consulting space.

Detailed Deliverables

Design Refresh

Updated the platform to a flexible content management system (CMS) design, adding consistency through modern headlines, custom icons, and brand-aligned infographics.

Resource Tile Integration

Developed a custom grid of resource links to help small businesses find working capital, investment opportunities, and strategic support.

Multimedia Storytelling

Integrated locally shot stock video and photography that emphasizes Apex's passion for helping clients thrive in the Colorado landscape.

Strategic Copywriting

Reviewed and updated all site content for brand alignment, ensuring the message of "Making Opportunities Possible" was front and center.

Training & Handover

Provided the internal Apex team with tutorial videos to ensure they could independently manage future site updates.

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Water Academy Rebrand

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Revitalizing education program momentum

Zone 7 Water Academy rebrand boosts classroom invitations

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The DREAM

Since 2007, Zone 7 Water Agency’s educational program has taught thousands of students to become water stewards. However, following the pandemic, the program struggled to regain traction due to high teacher turnover and shifting classroom priorities. A strategic audit revealed that the existing "KidsZone" branding primarily targeted students, missing the mark with the actual decision-makers: the teachers. The dream was to reimagine the program with a professional, educator-focused identity that would rebuild credibility, streamline the booking process, and ultimately surpass pre-pandemic participation levels.

Zone 7 Water Academy Rebrand - Visual Identity Report

Bringing the dream to life

Axiom delivered a comprehensive "top-to-bottom" rebrand and marketing strategy that transformed the program into the Water Academy, a modern resource that educators trust and students enjoy.

Detailed Deliverables

Strategic Program Rebrand

Developed a new name and high-impact visual identity, replacing the juvenile "KidsZone" look with a professional "Water Academy" mark that signals academic value.

Axiom of Purpose gradient texture; teal purple, dark blue and magenta tones.

Teacher-Centric Outreach Strategy

Authored a marketing and communications plan specifically designed to reach educators through email, social media, and targeted paid media.

Digital Sign-up Optimization

Enhanced the agency website with a streamlined user interface, making it easier for teachers to browse NGSS-aligned lessons and schedule visits.

Rewards & Incentive Program

Designed the "Water Academy Rewards" framework, including one-sheets and flyers that explain how teachers can earn points toward gift cards for hosting lessons.

Multimedia Storytelling

Produced an introductory program video and testimonial video featuring local teachers to build social proof and regional momentum.

Zone 7 Water Academy Rebrand - Collateral Suite

Zone 7 Water Academy Rebrand - Letterhead

Collateral Suite

Created a range of branded assets including postcards for parents, educational flyers, letterhead, and custom presentation templates.

Impact & Evaluation

Monitored analytics to prove a massive 58% year-over-year increase in classroom visits and a tripling of teacher-focused webpage traffic.

JeffCo Public Health

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Truth-telling for parent support

JEFFCO PUBLIC HEALTH acknowledges parenting a newborn is FUSSING HARD

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The DREAM

Jefferson County Public Health (JCPH) provides a free in-home nurse visit for every family with a newborn in the county through the Family Connects program. Despite the program's immense value, enrollment was lower than desired, and traditional, clinical public health ads don’t capture the attention of exhausted new parents. The dream was to develop a boundary-pushing, “stop the scroll” campaign that avoided standard stereotypes of serene motherhood. JCPH turned to Axiom to create a concept that acknowledged the messy, gritty, and "fussing hard" reality of the first few months of parenthood to normalize asking for support.

Bringing the dream to life

Axiom created the "Parenting is fussing hard!" concept, utilizing humor and "Expectation vs. Reality" photography to break the tension of postpartum challenges. We delivered a comprehensive bilingual rollout that positioned Family Connects as the ultimate support for new parents.

Detailed Deliverables

Disruptive Creative Concept

Developed the "Parenting is fussing hard!" marketing theme, moving away from traditional public health styles to create "stop the scroll" relatable content.

Bilingual Campaign Branding

Created a distinct "Fussing Hard" campaign mark and visual identity system in English, transcreated in Spanish for a “Ser padres es una chilladera.”

Multi-Channel Media Rollout

Designed a full suite of social media graphics and animated Reels for Instagram, Facebook, and LinkedIn, tailored to "Mama Monday" newsmarkers.

Digital Ad Strategy

Managed a large-scale Google Display and Search ad campaign, utilizing geo-targeting to reach parents near maternity stores and hospitals.

Targeted Email Marketing

Executed paid direct email marketing to local expecting parents, achieving over 432,000 delivered emails with a high click-through rate.

Bilingual Print Suite

Produced a comprehensive set of printed assets including 11x17" posters, 8.5x11" flyers, rack cards, and table tents for community distribution.

Impact & Performance Tracking

Achieved 4.09 million lifetime gross impressions with an incredibly efficient $2.53 CPM, driving over 13,000 clicks to the program’s enrollment page.

Demystifying complex data

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Demystifying complex data

Zone 7 Water Online Annual Report tells a story of community impact

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5

The DREAM

Zone 7 Water Agency is required to provide an annual fiscal report to the community. Historically, these reports were static documents that sat on shelves. The communications team wanted to transform this mandate into an opportunity for engagement. The dream was to create a microsite that allowed the public to easily digest achievements and fiscal highlights year-round, while giving the agency a platform they could easily update and promote.

Bringing the dream to life

Axiom transformed the traditional annual report into a scrolling "Impact Report" format, utilizing data visualization and user-friendly URLs to make complex agency statistics accessible to the public.

Detailed Deliverables

Microsite Development:

Redesigned the annual report as a dedicated WordPress microsite using a scrolling, blog-style layout for easy navigation.

Data Visualization:

Utilized an impact report format to highlight major statistics and achievements through custom infographics and charts.

Z7-PFAS-Timeline-Infographic-1920x1080-1

Z7-Historical-Drought-Cycle-Infographic-D6-scaled

Cross-Platform Migration:

Successfully transferred legacy reports from Squarespace to WordPress to maintain a central historical record easily accessible to the public.

Analytics & Dashboarding:

Set up Google Analytics 4 and connected it to a custom Looker Studio dashboard to track community engagement in real-time.

Searchable Structure:

Created section-specific, user-friendly URLs to facilitate targeted promotion of different agency departments.

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Awards

Driving economic justice

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5

Driving economic justice

TIDAL PAGES promotes BIPOC-owned businesses

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The DREAM

Axiom worked collaboratively with local partners, Nadi Marketing and The Program Labs, to develop TIDAL PAGES, a unifying network and comprehensive resource for San Diego. The dream was to build a platform that made supporting BIPOC-owned businesses effortless while communicating the profound social and economic impact of intentional spending. Successfully melding community-building with economic transformation required a clear brand voice and a robust, accessible directory structure.

Bringing the dream to life

Axiom built a high-utility directory that serves as an active change agent, connecting consumers with local businesses through a sophisticated, searchable interface, along with a refreshed brand identity in partnership with That One Couple.