APEX

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Fueling small business growth

APEX Business Consulting website refresh

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The DREAM

Apex Business Consulting, a Denver-based Latino-owned firm, is passionate about helping small businesses reach their fullest potential. They needed a website that accurately showcased their deep experience, built immediate credibility with potential clients, and provided a hub of resources for existing partners. They turned to Axiom to build a site that felt "distinctly Colorado" while projecting a sense of strategic opportunity and professional growth.

Northern Lights in the woods with turquoise and blue tones in the sky with stars.

Bringing the dream to life

Axiom migrated and refreshed Apex's digital presence, adding high-energy brand language and a resource-rich interface that positions them as a leader in the consulting space.

Detailed Deliverables

Design Refresh

Updated the platform to a flexible content management system (CMS) design, adding consistency through modern headlines, custom icons, and brand-aligned infographics.

Resource Tile Integration

Developed a custom grid of resource links to help small businesses find working capital, investment opportunities, and strategic support.

Multimedia Storytelling

Integrated locally shot stock video and photography that emphasizes Apex's passion for helping clients thrive in the Colorado landscape.

Strategic Copywriting

Reviewed and updated all site content for brand alignment, ensuring the message of "Making Opportunities Possible" was front and center.

Training & Handover

Provided the internal Apex team with tutorial videos to ensure they could independently manage future site updates.

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Water Academy Rebrand

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Revitalizing education program momentum

Zone 7 Water Academy rebrand boosts classroom invitations

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The DREAM

Since 2007, Zone 7 Water Agency’s educational program has taught thousands of students to become water stewards. However, following the pandemic, the program struggled to regain traction due to high teacher turnover and shifting classroom priorities. A strategic audit revealed that the existing "KidsZone" branding primarily targeted students, missing the mark with the actual decision-makers: the teachers. The dream was to reimagine the program with a professional, educator-focused identity that would rebuild credibility, streamline the booking process, and ultimately surpass pre-pandemic participation levels.

Zone 7 Water Academy Rebrand - Visual Identity Report

Bringing the dream to life

Axiom delivered a comprehensive "top-to-bottom" rebrand and marketing strategy that transformed the program into the Water Academy, a modern resource that educators trust and students enjoy.

Detailed Deliverables

Strategic Program Rebrand

Developed a new name and high-impact visual identity, replacing the juvenile "KidsZone" look with a professional "Water Academy" mark that signals academic value.

Axiom of Purpose gradient texture; teal purple, dark blue and magenta tones.

Teacher-Centric Outreach Strategy

Authored a marketing and communications plan specifically designed to reach educators through email, social media, and targeted paid media.

Digital Sign-up Optimization

Enhanced the agency website with a streamlined user interface, making it easier for teachers to browse NGSS-aligned lessons and schedule visits.

Rewards & Incentive Program

Designed the "Water Academy Rewards" framework, including one-sheets and flyers that explain how teachers can earn points toward gift cards for hosting lessons.

Multimedia Storytelling

Produced an introductory program video and testimonial video featuring local teachers to build social proof and regional momentum.

Zone 7 Water Academy Rebrand - Collateral Suite

Zone 7 Water Academy Rebrand - Letterhead

Collateral Suite

Created a range of branded assets including postcards for parents, educational flyers, letterhead, and custom presentation templates.

Impact & Evaluation

Monitored analytics to prove a massive 58% year-over-year increase in classroom visits and a tripling of teacher-focused webpage traffic.

JeffCo Public Health

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Truth-telling for parent support

JEFFCO PUBLIC HEALTH acknowledges parenting a newborn is FUSSING HARD

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The DREAM

Jefferson County Public Health (JCPH) provides a free in-home nurse visit for every family with a newborn in the county through the Family Connects program. Despite the program's immense value, enrollment was lower than desired, and traditional, clinical public health ads don’t capture the attention of exhausted new parents. The dream was to develop a boundary-pushing, “stop the scroll” campaign that avoided standard stereotypes of serene motherhood. JCPH turned to Axiom to create a concept that acknowledged the messy, gritty, and "fussing hard" reality of the first few months of parenthood to normalize asking for support.

Bringing the dream to life

Axiom created the "Parenting is fussing hard!" concept, utilizing humor and "Expectation vs. Reality" photography to break the tension of postpartum challenges. We delivered a comprehensive bilingual rollout that positioned Family Connects as the ultimate support for new parents.

Detailed Deliverables

Disruptive Creative Concept

Developed the "Parenting is fussing hard!" marketing theme, moving away from traditional public health styles to create "stop the scroll" relatable content.

Bilingual Campaign Branding

Created a distinct "Fussing Hard" campaign mark and visual identity system in English, transcreated in Spanish for a “Ser padres es una chilladera.”

Multi-Channel Media Rollout

Designed a full suite of social media graphics and animated Reels for Instagram, Facebook, and LinkedIn, tailored to "Mama Monday" newsmarkers.

Digital Ad Strategy

Managed a large-scale Google Display and Search ad campaign, utilizing geo-targeting to reach parents near maternity stores and hospitals.

Targeted Email Marketing

Executed paid direct email marketing to local expecting parents, achieving over 432,000 delivered emails with a high click-through rate.

Bilingual Print Suite

Produced a comprehensive set of printed assets including 11x17" posters, 8.5x11" flyers, rack cards, and table tents for community distribution.

Impact & Performance Tracking

Achieved 4.09 million lifetime gross impressions with an incredibly efficient $2.53 CPM, driving over 13,000 clicks to the program’s enrollment page.

Driving economic justice

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Driving economic justice

TIDAL PAGES promotes BIPOC-owned businesses

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The DREAM

Axiom worked collaboratively with local partners, Nadi Marketing and The Program Labs, to develop TIDAL PAGES, a unifying network and comprehensive resource for San Diego. The dream was to build a platform that made supporting BIPOC-owned businesses effortless while communicating the profound social and economic impact of intentional spending. Successfully melding community-building with economic transformation required a clear brand voice and a robust, accessible directory structure.

Bringing the dream to life

Axiom built a high-utility directory that serves as an active change agent, connecting consumers with local businesses through a sophisticated, searchable interface, along with a refreshed brand identity in partnership with That One Couple.

Detailed Deliverables

Brand & Iconography Development

Developed a unique visual brand identity including a custom icon set to categorize business types across the platform.

Custom Searchable Directory

Built a robust, searchable online directory that allows users to filter by industry, region, and ownership type.

Custom Searchable Directory

Built a robust, searchable online directory that allows users to filter by industry, region, and ownership type.

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Awards

Events Platform

Integrated a community events page to promote local networking and BIPOC-focused business gatherings.

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B2B & B2C Marketing

Authored a strategic marketing plan tailored to both small business owners and socially-conscious consumers.

Impact Messaging

Created brand language that articulates the "ripple effect" of supporting local, minority-owned businesses.

Sponsorship Packet

Designed a corporate sponsorship program and materials to secure funding for sustainability.

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Recruitment postcard

Implemented a long-term recruitment plan for BIPOC businesses to join the free TIDAL PAGES community.

Strengthening connections for families

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Strengthening connections for families

#SendBackUp #GotUrBack encourages community support across the State of Colorado

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The DREAM

The State of Colorado’s Early Childhood Department, Illuminate Colorado and the Colorado Partnership for Thriving Families needed to implement preventative public health strategies to reduce child abuse and neglect.

The dream was to move away from "shame-based" messaging and instead build a supportive social connections campaign. They turned to Axiom to develop a statewide social norming campaign that encouraged parents to ask for help and prompted community members to offer it, fostering a culture where "sending backup" is the norm.

CoCo-CampaignPoster-SendBackup-GotUrBack

Bringing the dream to life

Axiom developed a community-tested marketing concept—#SendBackUp and #GotUrBack—that utilized relatable, high-impact visuals and messaging to build supportive networks around families.