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Stop the Hate

Stop the Hate

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5

Battling Hate with Healing

STOP THE HATE builds community in the Border Region
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5

The DREAM

Catalyst of San Diego & Imperial Counties served as the regional lead for the California State "Stop the Hate" grant program. They needed a way to support 27 local grantees in communicating their anti-hate activities to the public. The dream was to create a unified communications framework that highlighted a variety of activities—from healing circles to policy advocacy—while giving each organization the tools to speak effectively to their specific communities.

Bringing the dream to life

Axiom created a robust visual identity, in partnership with That One Couple, and messaging toolkit centered on the themes of belonging, healing, and joy, empowering local organizations to amplify their impact.

Detailed Deliverables

Strategic Messaging Framework

Developed a comprehensive communication plan with a campaign concept featuring 15 individual, community-tested headlines.

Visual Brand Identity

Built a modular visual identity that could be adapted by dozens of different community-based organizations.

Spanish Language Co-creation

Worked collaboratively with community-based organizations to develop headlines and materials specifically for the Spanish-speaking community.
Northern Lights in the woods with turquoise and blue tones in the sky with stars.
Northern Lights in the woods with turquoise and blue tones in the sky with stars.

Online Partner Toolkit

Developed a digital resource center where grantees could access social media templates, graphics, and messaging guides.

Northern Lights in the woods with turquoise and blue tones in the sky with stars.
Northern Lights in the woods with turquoise and blue tones in the sky with stars.

Capacity-Building Workshops

Hosted a series of five marketing and communication workshops to train CBOs on effective outreach strategies.

Public-Facing Website

Designed and launched a regional hub to facilitate community support and awareness of anti-hate activities.

Northern Lights in the woods with turquoise and blue tones in the sky with stars.
Northern Lights in the woods with turquoise and blue tones in the sky with stars.

Ongoing Content Management

Managed the monthly newsletter and social media implementation to maintain consistent regional momentum.

Colorado Connected

Colorado Connected

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5

Weaving stronger social fabric

COLORADO CONNECTED provides tools for family support
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5

The DREAM

In a joint project to provide community resources for building social connections during the pandemic, Illuminate Colorado and the State of Colorado built an online toolkit for community providers. Two years later, the initiative received federal funding to expand beyond the original provider audience to reach the general public. Illuminate Colorado needed to transform a technical, professional-facing resource into an engaging, accessible, and community-centric platform. They turned to Axiom of Purpose to redesign the website with fresh branding, a public-facing interactive toolkit, custom translation, and dynamic content to foster connection across the state.

Bringing the dream to life

Axiom transformed the digital experience of coconnected.org into a robust community hub, in English and Spanish ensuring that parents, neighbors, and providers could find supportive resources.

Detailed Deliverables

Site Redesign

Completely overhauled the website architecture to create distinct, user-friendly pathways for both public and professional audience segments.

Northern Lights in the woods with turquoise and blue tones in the sky with stars.
Northern Lights in the woods with turquoise and blue tones in the sky with stars.

Information Architecture

Developed a new sitemap and navigation structure using Gloomaps to simplify the user journey and highlight key resource areas

Original Content Strategy

Produced all new content for the site relaunch, including professional copywriting, custom photography, and a dedicated video blog.

Northern Lights in the woods with turquoise and blue tones in the sky with stars.

Interactive Digital Toolkit

Created a custom toolkit featuring shareable memes, social media assets, and downloadable resources tailored to different community roles.

Multi-Language Accessibility

Implemented custom translation of the entire site and all interactive tools into Spanish using a WPML toggle for seamless switching.

Accessibility Overlay

Integrated a client-side accessibility interface to empower users with diverse needs to self-optimize their browsing experience (font scaling, contrast, and focus highlighting).

Growth & Analytics

Achieved a massive increase in reach, driving over 80,000 page views annually since re-launch—up from a baseline annual average of approximately 2,000 views each year.

Northern Lights in the woods with turquoise and blue tones in the sky with stars.
Visit coconnected.org
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