Revitalizing education program momentum

Zone 7 Water Academy rebrand boosts classroom invitations

The DREAM

Since 2007, Zone 7 Water Agency’s educational program has taught thousands of students to become water stewards. However, following the pandemic, the program struggled to regain traction due to high teacher turnover and shifting classroom priorities. A strategic audit revealed that the existing "KidsZone" branding primarily targeted students, missing the mark with the actual decision-makers: the teachers. The dream was to reimagine the program with a professional, educator-focused identity that would rebuild credibility, streamline the booking process, and ultimately surpass pre-pandemic participation levels.

Zone 7 Water Academy Rebrand - Visual Identity Report

Bringing the dream to life

Axiom delivered a comprehensive "top-to-bottom" rebrand and marketing strategy that transformed the program into the Water Academy, a modern resource that educators trust and students enjoy.

Detailed Deliverables

Strategic Program Rebrand

Developed a new name and high-impact visual identity, replacing the juvenile "KidsZone" look with a professional "Water Academy" mark that signals academic value.

Axiom of Purpose gradient texture; teal purple, dark blue and magenta tones.

Teacher-Centric Outreach Strategy

Authored a marketing and communications plan specifically designed to reach educators through email, social media, and targeted paid media.

Digital Sign-up Optimization

Enhanced the agency website with a streamlined user interface, making it easier for teachers to browse NGSS-aligned lessons and schedule visits.

Rewards & Incentive Program

Designed the "Water Academy Rewards" framework, including one-sheets and flyers that explain how teachers can earn points toward gift cards for hosting lessons.