The DREAM
Zone 7 Water Agency is required to provide an annual fiscal report to the community. Historically, these reports were static documents that sat on shelves. The communications team wanted to transform this mandate into an opportunity for engagement. The dream was to create a microsite that allowed the public to easily digest achievements and fiscal highlights year-round, while giving the agency a platform they could easily update and promote.
Bringing the dream to life
Axiom transformed the traditional annual report into a scrolling "Impact Report" format, utilizing data visualization and user-friendly URLs to make complex agency statistics accessible to the public.
Detailed Deliverables
Microsite Development:
Redesigned the annual report as a dedicated WordPress microsite using a scrolling, blog-style layout for easy navigation.
Data Visualization:
Utilized an impact report format to highlight major statistics and achievements through custom infographics and charts.
Cross-Platform Migration:
Successfully transferred legacy reports from Squarespace to WordPress to maintain a central historical record easily accessible to the public.
Analytics & Dashboarding:
Set up Google Analytics 4 and connected it to a custom Looker Studio dashboard to track community engagement in real-time.
Searchable Structure:
Created section-specific, user-friendly URLs to facilitate targeted promotion of different agency departments.
Awards
