The DREAM
Axiom worked collaboratively with local partners, Nadi Marketing and The Program Labs, to develop TIDAL PAGES, a unifying network and comprehensive resource for San Diego. The dream was to build a platform that made supporting BIPOC-owned businesses effortless while communicating the profound social and economic impact of intentional spending. Successfully melding community-building with economic transformation required a clear brand voice and a robust, accessible directory structure.
Bringing the dream to life
Axiom built a high-utility directory that serves as an active change agent, connecting consumers with local businesses through a sophisticated, searchable interface, along with a refreshed brand identity in partnership with That One Couple.
Detailed Deliverables
Brand & Iconography Development
Developed a unique visual brand identity including a custom icon set to categorize business types across the platform.
Custom Searchable Directory
Built a robust, searchable online directory that allows users to filter by industry, region, and ownership type.
Custom Searchable Directory
Built a robust, searchable online directory that allows users to filter by industry, region, and ownership type.
Awards
Events Platform
Integrated a community events page to promote local networking and BIPOC-focused business gatherings.
B2B & B2C Marketing
Authored a strategic marketing plan tailored to both small business owners and socially-conscious consumers.
Impact Messaging
Created brand language that articulates the "ripple effect" of supporting local, minority-owned businesses.
Sponsorship Packet
Designed a corporate sponsorship program and materials to secure funding for sustainability.
Recruitment postcard
Implemented a long-term recruitment plan for BIPOC businesses to join the free TIDAL PAGES community.