The DREAM
Catalyst of San Diego & Imperial Counties served as the regional lead for the California State "Stop the Hate" grant program. They needed a way to support 27 local grantees in communicating their anti-hate activities to the public. The dream was to create a unified communications framework that highlighted a variety of activities—from healing circles to policy advocacy—while giving each organization the tools to speak effectively to their specific communities.
Bringing the dream to life
Axiom created a robust visual identity, in partnership with That One Couple, and messaging toolkit centered on the themes of belonging, healing, and joy, empowering local organizations to amplify their impact.
Detailed Deliverables
Strategic Messaging Framework
Developed a comprehensive communication plan with a campaign concept featuring 15 individual, community-tested headlines.
Visual Brand Identity
Built a modular visual identity that could be adapted by dozens of different community-based organizations.
Spanish Language Co-creation
Online Partner Toolkit
Developed a digital resource center where grantees could access social media templates, graphics, and messaging guides.
Capacity-Building Workshops
Hosted a series of five marketing and communication workshops to train CBOs on effective outreach strategies.
Public-Facing Website
Designed and launched a regional hub to facilitate community support and awareness of anti-hate activities.
Ongoing Content Management
Managed the monthly newsletter and social media implementation to maintain consistent regional momentum.