The DREAM
In a joint project to provide community resources for building social connections during the pandemic, Illuminate Colorado and the State of Colorado built an online toolkit for community providers. Two years later, the initiative received federal funding to expand beyond the original provider audience to reach the general public. Illuminate Colorado needed to transform a technical, professional-facing resource into an engaging, accessible, and community-centric platform. They turned to Axiom of Purpose to redesign the website with fresh branding, a public-facing interactive toolkit, custom translation, and dynamic content to foster connection across the state.
Bringing the dream to life
Axiom transformed the digital experience of coconnected.org into a robust community hub, in English and Spanish ensuring that parents, neighbors, and providers could find supportive resources.
Detailed Deliverables
Site Redesign
Completely overhauled the website architecture to create distinct, user-friendly pathways for both public and professional audience segments.
Information Architecture
Developed a new sitemap and navigation structure using Gloomaps to simplify the user journey and highlight key resource areas
Original Content Strategy
Produced all new content for the site relaunch, including professional copywriting, custom photography, and a dedicated video blog.
Interactive Digital Toolkit
Created a custom toolkit featuring shareable memes, social media assets, and downloadable resources tailored to different community roles.
Multi-Language Accessibility
Implemented custom translation of the entire site and all interactive tools into Spanish using a WPML toggle for seamless switching.
Accessibility Overlay
Integrated a client-side accessibility interface to empower users with diverse needs to self-optimize their browsing experience (font scaling, contrast, and focus highlighting).
Growth & Analytics
Achieved a massive increase in reach, driving over 80,000 page views annually since re-launch—up from a baseline annual average of approximately 2,000 views each year.
