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Driving traffic to your site

If you build it, there’s no guarantee they will come

marketing insights

by | Jun 11, 2024

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I may not be the world’s biggest baseball fan, but I know a thing or two about movies (and driving traffic to websites)! And I know Field of Dreams is a great movie, but if one more person tells me “If you build it, they will come…” 😒

Creating a well-organized, engaging, beautifully designed, and highly functional website isn’t enough. Attracting visitors requires proactive effort. Here are five proven strategies to drive traffic to your site and get it the attention it deserves:

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Digital Ads:

Target the right audience

Think of Google Ads as a targeted billboard in the vast digital world. By investing even a small budget, you can create search and display ads that reach people actively searching for products or services related to yours. The key is to carefully choose your keywords and target the right audience to maximize your return on investment. You can set up conversions to help ads perform better over time and you can analyze performance of specific keywords, ad creative and locations to refine your targeting efforts.

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Email marketing:

Cultivate brand ambassadors

Email marketing is an incredible tool for building relationships and driving traffic. Nurture a loyal subscriber list by offering valuable content, exclusive promotions, and insights relevant to your audience. Remember, your subscribers are your brand ambassadors – each click they make is a vote of confidence in your work.

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Social Media:

Create Once, Repurpose Everywhere (CORE)

Email marketing is an incredible tool for building relationships and driving traffic. Nurture a loyal subscriber list by offering valuable content, exclusive promotions, and insights relevant to your audience. Remember, your subscribers are your brand ambassadors – each click they make is a vote of confidence in your work.

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QR Codes:

Bridge the physical and digital gap

QR codes aren’t just for restaurant menus. Include them on flyers, business cards, and packaging to help bridge the gap between the physical and digital worlds. Make sure your QR code leads to a relevant landing page on your website, offering relevant information and engaging content to make scanning worthwhile.

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Paid media partnerships:

Find your perfect platform

The world of online advertising is literally evolving at the speed of technology, with new platforms emerging faster than anyone can keep up with… but don’t be intimidated! Partnering with a paid media specialist can help you navigate the options and identify platforms that perfectly align with your budget and target audience.

Driving traffic to your website is an ongoing process. Experiment with a combination of different strategies, track your results using tracking links so you know where your traffic is coming from and adapt your approach based on what is resonating with your audience best. With dedication and the right tools, you can transform your website from being out in left field to hitting virtual home runs.