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Balancing creative content and proactive distribution

Don’t just build it, launch it!

marketing insights

by | Apr 30, 2024

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You’ve poured your time, energy and creativity into crafting compelling content – the perfect video, a stunning website, an insightful blog post. But here’s the thing: awesome content isn’t enough. I know, I know – content is king. But I am more of a fan of the King Arthur and the Knights of the Round Table system where everyone works together, rather than your traditional feudal monarchy!

In our increasingly overwhelming digital world, content cannot stand alone. We need to actively launch amazing content into the right orbit to reach the right target audience and make an impact. It’s a delicate dance between creation and distribution, and neglecting either side can leave a beautiful masterpiece languishing in obscurity.

Here are some ideas for striking the perfect balance:

Content Creation

Proactive Distribution

Produce high-quality videos

Utilize stunning cinematography, integrate captivating infographics, and brand your titles and thumbnails.

Drive YouTube views

Optimize your videos for search, promote them with a paid schedule, and collaborate with relevant influencers.

Build a user-friendly website:

A well-designed website is your digital home, offering valuable information and a seamless user experience.

Implement a digital ad strategy:

Target your ideal audience with strategic display ads and search engine marketing, using platforms like Google Ads and social media pay-per-click advertising.

Post insightful blog posts:

Thoughtful, informative content provides value and establishes credibility with your audience.

Share with email marketing:

Send out regular newsletters with your latest blog posts, add special offers, and highlight valuable insights.

Host engaging events:

Webinars, workshops, and conferences are an opportunity to connect with people directly, build relationships and showcase expertise.

Repurpose on social media:

Record your event sessions and share key takeaways on platforms like Facebook and LinkedIn.

Design captivating infographics:

Condense complex information into visually appealing infographics that are easily shared social media.

Boost posts to your audience:

Utilize social media ad platforms to reach the right people with your infographics, ensuring maximum impact.

Content creation is just the first step. By proactively distributing your content, you amplify its impact, engage your audience, and drive results. Think of it as building a rocket ship: the content is the engine, but the distribution strategy is the fuel that propels it to new heights.

So, next time you’re brainstorming content ideas, don’t forget to create a distribution roadmap alongside it. We are happy to help!